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Sustainable Packaging That Protects Freshness

R&D-driven solutions that deliver sustainability, freshness, and cost efficiency every step of the way.

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From farm to shelf to Consumer, packaging preserves quality, reduces waste, and enhances appeal. That's why we create innovative, sustainable solutions for fresh produce, helping you overcome today's challenges and meet tomorrow's expectations while managing your cost to serve and delivering freshness every time.

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Case Study: Perfection Fresh Strawberry Punnet

The Challenge

Perfection Fresh sought a sustainable packaging solution that would elevate the shelf presence of its premium strawberries while significantly reducing plastic usage. The new design needed to maintain product visibility, freshness, and durability throughout the supply chain; from hand-packing to consumer purchase. A key challenge was to create a fibre-based alternative that could match or exceed the performance of traditional plastic containers.

The Solution

In partnership with Detpak, Perfection Fresh launched the Signature Premium Strawberry Punnet, a standout packaging innovation developed at Detpak’s LaunchPad facility. The 240g punnet is made primarily from sturdy, recyclable cardboard and features three large viewing windows for optimal fruit visibility. Ventilation holes enhance freshness, while a unique locking mechanism secures the fruit during transport and on shop shelves.

The design was led by consumer behaviour and a clear ambition to hero the fruit itself. The packaging enables efficient hand-packing and storage, and its fibre-based construction reduces plastic content by 87 per cent. This collaboration builds on previous successful projects between Perfection Fresh and Detpak, including the recyclable paper grape bag.

The Results

The new strawberry punnet sets a benchmark for sustainable packaging in Australia’s fresh produce sector. By significantly cutting plastic content, the fibre-based design supports environmental goals while enhancing shelf appeal. The packaging highlights the premium quality of Perfection Fresh strawberries and offers a modern, differentiated look that resonates with consumers.

Coles stores rolled out the new design in July, reinforcing the industry’s shift toward fibre-based solutions. The collaboration between Perfection Fresh and Detpak continues to lead innovation in fresh produce packaging, combining sustainability with smart, consumer-led design.

 

Solutions designed to meet today’s challenges and tomorrow’s expectations.

R&D & Innovation

In the fresh produce sector, your reputation and quality is imperative. 
By partnering with Detpak, you will have access to LaunchPad™, our specialist in-house packaging design agency and in-house R&D lab that provides bespoke design, materials science, cost engineering, and sustainability.

We’ll partner with you on your journey, providing a high quality, dependable product that will help you be the market leader.

Sustainability

Sustainable packaging is undoubtedly the future, but we understand the pathway can feel uncertain and complex. For fresh produce, that challenge is even greater, balancing shelf life, efficiency, appeal, and recyclability.

That’s where our sustainability experts' step in, designing fibre-based solutions that meet kerbside recycling standards and align with evolving regulations through 2025 and beyond, all whilst ensuring the sustainability of the produce remains front of mind.

It means making sustainable choices today, with the confidence that our solutions keep you ahead of regulations and customer expectations.

Managing Your Cost to Serve

We know margins in fresh produce are under pressure, with rising costs across the supply chain. That’s why our global procurement and supply teams work to source the right fibre-based materials and optimise specifications, keeping your packaging efficient, kerbside recyclable, and cost-effective.

In a market where every dollar counts, we make sure your packaging spend delivers maximum value without compromising quality or sustainability.

Frequently Asked Questions

FAQ - Placeholder

What is the best packaging for fresh produce?
Detpak offers fibre-based trays, cartons, and paper bags designed to keep produce fresh, reduce waste, and look great on display. Our solutions are tested for transport, refrigeration, and retail handling, ensuring performance equal to traditional plastic.

Can sustainable packaging protect shelf life as well as plastic?
Yes! Our RecycleMe™ moisture-barrier technology and market trays deliver the same shelf-life protection as plastic while reducing plastic use by up to 40%. They’re tested for cold storage, wrapping durability, and transport conditions.

Are Detpak fresh produce packaging solutions compostable or recyclable?
Absolutely. Many of our products are kerbside recyclable or certified compostable to Australian and international standards. Options include paper produce bags, fibre trays, and sugarcane clamshells - all PFAS-free and eco-friendly.

Can Detpak supply custom printed fruit and vegetable packaging?
Yes! Through our LaunchPad design team, we create custom-printed and bespoke packaging solutions for fresh produce. From branding to structural design, we’ll help your packaging stand out.

What order quantities and lead times are available in Australia?
Standard cartons typically range from 200-600 units. Custom print runs start from 250 units for bags and scale up for larger formats. Delivery is fast-metro areas in 2-5 business days and regional areas in 7-10 days.

Ready to improve your fresh produce packaging?

Request a Quote         Talk to a Packaging Specialist

AU: 1300 362 623 | NZ: 0800 338 725